This project sought to revolutionize Dove's brand image and revamp its retail space, aiming to transcend its current affiliation with affordable, mass-produced items housed in ubiquitous white plastic containers. The primary goal was to imbue the brand with a sense of delicacy, sophistication, and elegance. The Dove logo underwent a transformation, embracing a hand-drawn, authentic aesthetic. The thematic inspiration for the brand was drawn from Greek-Roman symbolism, with a particular focus on the dove's association with the goddess Aphrodite. The interior of the retail store was conceptualized through a detailed SketchUp 3D model. This undertaking served as a profound exploration into the art of crafting brand identities, leveraging visual elements such as colors, materials, typography, and logo design to redefine and elevate the perception of the Dove brand.
