Project Overview
White Rabbit transforms a beloved childhood candy into a spatial love letter. The retail concept reintroduces the lost ritual of tangible gifting through nostalgic forms, playful customization, and a whimsical spatial identity inspired by vintage post offices and the cinematic aesthetics of The Grand Budapest Hotel.
Spatial Experience (Unreal Engine Rendering)
Central tables and curved displays encourage browsing, customization, and shared interaction rather than fast consumption.
Packaging, counters, and seating are designed to slow down the act of gifting—turning purchase into a personal and emotional exchange.
Rounded forms, pastel tones, and layered arches create a dreamlike environment rooted in nostalgia rather than literal branding.
Spatial Organization
The plan and section reveal a clear progression from an open retail display to more intimate gifting zones, using arches and vertical layering to define space without enclosing it.
Perspective Sketches
Early sketches explore atmosphere, scale, and human interaction—testing how color, form, and display shape emotional experience.
